Monday, May 13, 2019
Corporate strategy Essay Example | Topics and Well Written Essays - 1750 words
Corporate dodging - Essay ExampleThe sections outlined include military rank of growth strategies, implementation of the divers(a) models and identification and evaluation of strategies for internal improvement of the company. These various models are discussed at length and a conclusive recommendation, drawn on the best way McDonalds can retain its position as a leading market musician in the fast food industry.McDonalds is a group of fast food restaurant companies. According to a previous study, the company stands as the grounds largest chain serving more than 119 countries across the world (Maria, 2013) however, it is faced with many challenges and threats. In this report, strategical measures that can be implemented by McDonalds to curb various challenges that hinder its growth and development are discussed. It involves an in-depth discussion of analysis of several attention models and possible suggestions that leave alone help the company with implementation of better wa ys to solve the challenges and hence retain its glory as market leader in the fast food industry.The Boston Consulting Group (BCG), a worldwide management consultancy firm, developed a BCG model that for investment and growth (BCG, 2014). The company can be divided into strategic business units according to their market destinys and growth rates to enable a concise evaluation of the model. hard currency cows according to the model, this is where the company has high market share in a much sulky growing industry. They generate a reasonable amount of cash employ to maintain the business although it is attached low investment which usually leads to wastage in a low-growth industry. In McDonalds, sale of a vast troops of fast food products fall under the cash cow category.Dogs they are units with low market share in a mature and slow-growing industry. They usually dont generate enough cash, although they are used by investors
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